ACTIVE Network Activity Cloud® leverages ACTIVE's participant databases to identify areas of people who have registered for similar types of events in the past and may be interested in registering for your event. This information is displayed in the ACTIVE Participant Tracker® module, where we also utilize factors such as participant demographics, social interest, and our proprietary ACTIVE Participant Activity Index™. This information is designed to assist you in the creation of targeted marketing campaigns or in choosing an event location with potential participant interest.